Buyers like green cars-until they see the price tag.

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Who: Auto maker and consumer

What: Like safe and green products

When: Ontober 27, 2011

Where: Canada and around the world

Why: Safety concern

How: Gasoline-electric hybrid and battery electric vehicles.

This article is about automakers who are making cars according to comsumer standards. These cars are gasoline-electric hybrid and battery electric vehicles. Unfortunately, the prices are very high that is taking away the interest of cumsumers buying green cars. One of the spokesman stated "Many comsumers are concerned about the environment but when they sees the price tag, it considerably changes their mind". It would some time for costumers to buy the cars in an effective price.

This article relates to the strand "Marketing Challenges, Approaches and Distribution" because it talks about consumer issues. The issue mentioned in this article is a consumer issue because when consumers buy products they are always concerned about the fact that the products fulfill the safety standards or not. If yes, they will buy it depending on the prices.

Source: Globe and Mail (October 26, 2011)