Coca-Cola to invest $3-billion in Russia

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Who: Cola-Cola Co. and Coca-Cola Hellenie Bottling Company SA.

What: Are planning to invest $3-billion

When: In the next five years,from 2012-2016.

Where: In Russia

Why: To support anticipated growth across the business.

How: By opening a new plant in Russia’s Rostov Region.

From 2012-1016, Coca-Cola and Coca-Cola Hellenie Bottling Company SA. have be planning to invest $3 billion (U.S) in Russia to support anticipated growth across the business. The plant they have invested is in Russia's Rostov region which will produce 450 million litres of Coca-Cola beverages in a year and they have already been receiving investments of more than $120 million.

This article relates to the strand "Marketing Challenges, Approches and Distribution". Since this is an investment, it will take a lot of marketing stratigies to receive investors as they have already received $120 million. This investment requires new manufacturing plants, new distribution systems and new marketing investment. the  Cola-Cola Co. and Coca-Cola Hellenie Bottling Company SA.have to work on the four ps of marketing to make this new investment successful as they already added 44 cents to $67.86 in premarket trading.